UX Writing for Klarna

APPLE WALLET

Challenge
Help people add their digital card to Apple Wallet at the end of a card creation flow so they can use it

Solution
Make the next steps clear and actionable and add support with a “How it works” page

How I helped

  • Collaborate with the designer using existing insights
  • Created new copy to test what info to present and how to show it
  • Linked to and created a “How it works” page to support people who made it this far, but might still be unsure of what happens next

This is a success screen after a series of steps needed to create a digital card to pay in-store. Although users made it to this point, they left at this point and never used the card. After running AB tests, variations I wrote outperformed the original.


UX WRITING GUIDELINES

Challenge
Write consistent product copy that helps users and reflects Klarna’s voice

Solution
Create guidelines for everyone who needs to write in-product copy at Klarna

How I helped

  • Lead the creation and maintenance of the Klarna style guide and glossary
  • Launched the style guide on design.klarna.net

This is a success screen after a series of steps needed to create a digital card to pay in-store. Although users made it to this point, they left at this point and never used the card. After testing, variations I wrote outperformed the original.


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