APPLE WALLET
Challenge
Help people add their digital card to Apple Wallet at the end of a card creation flow so they can use it
Solution
Make the next steps clear and actionable and add support with a “How it works” page
How I helped
- Collaborate with the designer using existing insights
- Created new copy to test what info to present and how to show it
- Linked to and created a “How it works” page to support people who made it this far, but might still be unsure of what happens next
This is a success screen after a series of steps needed to create a digital card to pay in-store. Although users made it to this point, they left at this point and never used the card. After running AB tests, variations I wrote outperformed the original.
UX WRITING GUIDELINES
Challenge
Write consistent product copy that helps users and reflects Klarna’s voice
Solution
Create guidelines for everyone who needs to write in-product copy at Klarna
How I helped
- Lead the creation and maintenance of the Klarna style guide and glossary
- Launched the style guide on design.klarna.net
The guidelines were built from workshops and research with the UX writing team and any relevant experts.
jante ziarra 